Source: Stuart Reada, Michael Songb, Willem Smita (2009). A meta-analytic review of effectuation and venture performance. Journal of Business Venturing Volume 24, Issue 6, November 2009, Pages 573–587.(Link)
Log in: Effectuation "
A global society advancing effectual action: ...a logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures."
See also Wikipedia about Effectuation