Does Social Media Really Work?

A good question is: Does Social Media Work? (Filed as Guides on April 2009 by Chris Garrett, source)

Virtual Business News

Ralph Koster's WebSite

Leveraging Social Platforms for Success

Ian Lamont(2007) Harvard's virtual education experiment in Second Life. The Digital Media Machine

Social Media is gaining popular attention. It might be because of Ashton and Oprah, it could be
Wirtual Worlds Braingain: the HBS Educational Technology Group, The Harvard Interactive Media Group and the Harvard College Entrepreneurship Forum. (Harward Business School -team)

Social Media (HBR)

"Communication (and Coordination?) in a Modern, Complex Organization," is available for download as a PDF

Stacy Blackman (2010)Second Life Entrepreneurs Make Real Money in a Virtual World (link)

Does advertising in social media really work?

Paul Hemp (2006). Avatar-Based Marketing. (HBS)

Paul Hemp (2007). The Demise of Second Life? (HBS)

How to Make Money With Social Media: An Insider's Guide on Using New and ...
Tekijät: Jamie Turner,Reshma Shah