Social Media and Small Business Marketing

Photo Margit Mannila 


Social Media and Small Business

Social Media is a hot topic today. It's said that it is essential to be there. But is it really? It is and it's not. It up to your target group.

Balwani, Samir. 5 Easy Social Media Wins for Your Small Business

Buzzell, R. D.  (1968). Can you standardize multinational marketing? Harvard Business Review (1968). Volume: 46, Issue: 6, Publisher: Harvard Business School Publication Corp., Pages: 102-113.
ISSN: 00178012.

Carton, S. (2009). A Social Media Strategy Checklist Sean has some good points, like: "What will we do to encourage participation? There's nothing more embarrassing than going to a corporate YouTube channel and seeing that the viral video it spent tons of money making has just 127 views. Ditto for going to a company's Twitter feed and seeing that it has all of 11 followers. What are you planning to do to drive people to your social media presence? And do you have the money to do it?"

Country Branding and Tourism


Geben Communication (2009). Creating social media strategy getting started in easy steps (SS)

Hayward, Mark. 30 Valuable Lessons Learned Using Social Media for Small Business

Hodgson, M. (2008). Social Media Strategy-do I blog first or last? (Blog)  Matthew Hodgson says:
 "Your own blogs can help you to establish your own communities, but you probably want to do it at the same time as you engage in a range of other activities in other communities that will enable you to:
  1. Share ‘stuff’ with others in the online spaces where they already gather — whether its photos on Flickr, bookmarks on Delicious, or video on YouTube
  2. Build relationships with those you share ‘stuff’ with
  3. Have conversations with the right people in the places they feel safest to communicate — like on Twitter or on other’s blogs
  4. Support groups and communities of practice"


How Small Business Is Using Social Media [STATS]

Jantsch, J. Let's talk social media for small business (Version Two) (PDF)

Kimbarovsky, R. (2009). 10 small business social media marketing tips   

Korhan Jeff New Media and Small Business Marketing  (Blog)

McKee, Steve Why Social Media Is Worth Small Business Owners' Time

McNicholas, K. How to use social media to promote your small business?

Othman, J.B. (2010). The current e-marketing activities of SME. Case Fotomina Ltd. Haaga Helia. University of Applied Sciences. Theses. DP in International Business.  (PDF)

Scott, D. (2007). The new rules of marketing and pr: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly . John Wiley & Sons, Inc. New York, NY, USA ©2007. ISBN: 978047011345.

(Source: A definition of social media (blog)

Social Media Examiner

Social Media Marketing: Six-step social media delivery process (a good picture)

Tommasi, M., 50 Definitions of social media  

The business of tourism management

Solis Brian. Social Media in Small Business is Anything But Small.

The Ultimate List: 40 Social Networking Sites Specifically for Small Business, Entrepreneurs, and Startups

 Weber, Larry (2007). Marketing to the social web: how to digital customer communities build your business. John Wiley & Sons, Inc. New York, NY, USA ©2007 . ISBN: 9780470124178.
Free Entrepreneur Classes
Here’s a list of colleges and universities offering free online entrepreneur courses:

Small Business Primer


(Edit: 10.8.2012)


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