Business plan: Product and services

 Remember the three questions: what you are selling?, to whom are you selling? and how are you selling? Product planning is for what you sell.(by Tim Berry)

Entrepreneurship product and services development

  • The uniqueness of the product or service
  • The method in which the items are sold
  • Benefits to the customer
  • Why customers will purchase it from your business
  • Vendor details, noting any exclusive dealerships
  • Pricing policy or strategy
  • How does your products differ from the competition 
(Source: )

Creating a product prototype (Entrepreneur)

How to write the products or services section?

How to explain your products and services in your business plan?

Interior Design Business Plan  (Sample)

Guide to writing a business plan

Business Plan 101: The Competition section

Product Conception

Abha Kumar: Production planning  and control 

Business plan outline (PDF)

New product design strategy

(Published by authorization Kenneth  A. Crow)


Kenneth A. Crow: Customer-Focused Development with QFD

 QRTN Product planning Matrix

Correlation matrix

House of quality (Wikipedia)

Product positioning matrix diagrams (PDF)

Quality Function Deployment (PDF)

Quality Function Deployment II (PDF)

The product process matrix: "The Product-Process Matrix was first introduced by Robert Hayes and Steven Wheelwright in the Harvard Business Review in 1979. It helps organizations identify the type of production approach they should use for a product, based on the volumes of the product being produced, and the amount of customization it needs."
Ansoff Product/Market grid

Cooper, L. Article abstracts

Porter's value chain 

Product Design & Development: The generic process for Developing New Products

(Edit 27.10.2012)


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