Blue and red ocean strategy

Blue and red ocean strategy mean in other words the unknown and the known market space. Theory is created by Kim & Mauborgne.


Source: http://www.thinkers50.com/wp-content/uploads/w_chan_kim_-_renee_mauborgne.jpg


Kim & Mauborgne, 2005. Blue Ocean Strategy. Boston. Harvard Business School Publishing.
Kim & Mauborgne Blue Ocean Strategy: HBR (Harvard Business Review, PDF)
Kim & Mauborgne Blue Ocean Strategy From theory to practice (PDF)

Blue Ocean Strategy (koko teos PDF)

Blue Ocean Strategy Simulation (PDF)
Harvard Business School Publishing Blue Ocean Strategy Essays and Term Papers


Source: http://www.blueoceanstrategyaustralia.com.au/wp-content/uploads/2011/03/Blue-Ocean-Images-for-Web-b-21.jpg (Text)

Source: http://3.bp.blogspot.com/_BikLNGX77n0/Se-34vpj7sI/AAAAAAAAADQ/94KkMQysqSc/s400/Red+Ocean+Blue+Ocean.gif (Layton, S. Blue Ocean Strategy)

Kim. W. Chan Blue Ocean Strategy

Vector Study: Blue Ocean Strategy

Wikipedia: Blue Ocean Strategy


Example Cirque du Soleil







(Last edited 10.9.2015)

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