Perheyrittäjyys - Family Business

    Kuvat Margit Mannila   A few links to homepage platforms. Muutamia linkkejä kotisivualustoihin.  These are just examples. Find out more yourself. Nämä ovat vain esimerkkejä. Etsi itse lisää.        Canva. Free website maker . (25.5.2023).    Forbes. (2023) by Dana Miranda and Kelly Main. Best Free Website Builders Of 2023 . (25.5.2023).     Fo rsey, C. (2023). 17 Best Free Website Builders to Check Out in 2023 [+Pros & Cons] . Hubspot. (25.5.2023).     GoDaddy. Kotisivukone . WebSiteBuilder. (25.5.2023).    Helpotkotisivut.fi . (25.5.2023). Manner, J. (2019). uudetkotisivut.fi. (25.5.2023). Mobrise . (25.5.2023).   Nettivertailut. Kotisivueditorit . (25.5.2023). Omapaja.fi (25.5.2023).   SQUARESPACE. Everything to sell anything . (25.5.2023).    Top.10.com. Best Free Website Builders of 2023 . (25.5.2023).   Weebly . (25.5.2023).    Verkkohelppi. 5 ...

  Photo Margit Mannila          ABM Account Based Marketing   CAC Customer Acquisition Cost   CMS Content Management System   CPM Cost Per Mille   CRM Customer Relationship Management (Wikipedia 11.4.2023)  CRO Conversion Rate Optimization . (Wikipedia 11.4.2023).   CTR Click-through rate     ICP Ideal Customer Profile MUV  Monthly Unique Visitor  POC Point of Contact     PR Public Relations      ROI Return of Investment     SEO Search engine optimization . (Wikipedia 11.4.2023.)   UX User experience.                 References       300+ Marketing Acronyms – The Big List . Marketing Terms.com. (11.4.2023).   Bartolacci, G. (2022). 75 Key Marketing Terms You Should Know in 2023 . New Breed+(11.4.2023).   Biedrzycki, A. (2022). The Ultimate Dictionary of Marketing Terms You Should Know . HubS...

  Photo Margit Mannila       When you are planning to start your own business, you should pay attention to sales and marketing.     Source: Kelwing (2023). On the first side, they sound to be the same, but there are differences you need to become familiar with.    Source: Kelwing (2023).     Sales Canvas and Order-taking Sales? What's the Difference?  (4/2023).         Step-By-Step Guide to Defining Your Buyer Personas . Evenbound. (4/2023).      Freepik. Buyer Persona_Jessica Smith . (4/2023).   Khalkhali, Digital Marketing Canvas. (4/2023)       Promsiri (2022)   References   B2B International. Sales Vs Marketing: What Is The Difference? . (4/2023). Freepik. Buyer Persona_Jessica Smith. (4/2023).   Hart, M. (2021). What's the Difference Between Sales and Marketing? A Simple & Easy Primer . HubSpot. (4/2023).   Instant feedback for y...

Kuva Margit Mannila  Palvelumuotoilu  Value Proposition Design   A lexander Osterwalder , Yves Pigneur , et al. (2014). Value Proposition Design: How to Create Products and Services Customers Want. ( Amazon .)   Table of contents 1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 understanding Customers 104 2.4 Making Choices 120 2.5 finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve Create Alignment 260 Measure & Monitor 262 Improve Relentlessly 264 Reinvent Yourself Constantly 266 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282 ...