Channel Phases

 Business Model Generation Channel Phases

Sales happen when you:
  1. Make an effort to get a customer's attention.
  2. Help that customer see the value of the product or service.
  3. Make the customer feel comfortable that the seller can be trusted.
  4. Make it easy for the customer to pay.
  5.  Ensure that the customer has a way to receive the goods or services. (Kauffman Foundation 2006.)

Source (4.2.2016)

Martin Business model generation Selecting and Managing Channels in Business Model Canvas (4.2.2016).

Source (4.2.2016).
Business Model Generation (4.2.2016).

Types of Marketing Channels (4.2.2016).

Source (4.2.2016).
Take a look at also Multi Channel Transformation (4.2.2016).

Source (4.2.2016).
Maximising Sales Opportunities for Your Products (4.2.2016).
Source  (4.2.2016).

Customer Validation Road Map (4.2.2016).

Ewing Marion Kauffman Foundation (2006). Sales and Distribution Channels. (PDF) (4.2.2016).

Traxler, Dale. (2012). Choosing Sales Channels to Reach Target Consumers (4.2.2016).