Business Model Generation Channel Phases
Sales happen when you:
- Make an effort to get a customer's attention.
- Help that customer see the value of the product or service.
- Make the customer feel comfortable that the seller can be trusted.
- Make it easy for the customer to pay.
- Ensure that the customer has a way to receive the goods or services. (Kauffman Foundation 2006.)
Source http://www.cleverism.com/wp-content/uploads/2015/01/Business-model-canvas-channels-e1425319339367.jpg (4.2.2016)
Martin Business model generation Selecting and Managing Channels in Business Model Canvas (4.2.2016).
Source https://youngentrepeneurial.files.wordpress.com/2013/02/channel-phases.jpg (4.2.2016).
Business Model Generation (4.2.2016).
Types of Marketing Channels (4.2.2016).
Source http://www.dowlingconsulting.biz/Images/FivePhases.jpg (4.2.2016).
Take a look at also Multi Channel Transformation (4.2.2016).
Source http://www.channeladvisor.com/wp-content/uploads/2014/11/brand-phases.png (4.2.2016).
Maximising Sales Opportunities for Your Products (4.2.2016).
Source http://image.slidesharecdn.com/greenhouse-fourphasesgeneralroadmap4-8-11-110409212026-phpapp02/95/four-phases-of-customer-development-2-728.jpg?cb=1302384117 (4.2.2016).
Customer Validation Road Map (4.2.2016).
Sources
Ewing Marion Kauffman Foundation (2006). Sales and Distribution Channels. (PDF) (4.2.2016).
Traxler, Dale. (2012). Choosing Sales Channels to Reach Target Consumers (4.2.2016).
Comments