Brand Building with Social Media

Social media is inherently a system of peer evaluation and is changing the way scholars disseminate their research, raising questions about the way we evaluate academic authority. This was a title on web pages of the London school of economics and political sciences
Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy & Bruno S. Silvestre (2011). Socialmedia? Get serious! Understanding the functional building blocks of socialmedia. Business Horizons, Volume 54, Issue 3, May–June 2011, Pages 241–251. SPECIAL ISSUE: SOCIAL MEDIA. (Abstract) (SlideShare)

 Source:  The honeycomb of social media 

 What brands need to know about the "Social Media Honeycomb"?

McCarthy, Ian Understanding the Social Media Ecology A Honeycomb Framework


Laura Stampler (2012). Here's what the social media ecosystem looks like right now.


The Brand Pyramid. Building Customer Loyalty. 

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(Source: http://2.bp.blogspot.com/_dm2EpQ7QMDY/TF5PyljXliI/AAAAAAAAAMI/wrvswufeU-E/s1600/2973684461_8ecfb1dd10.jpg)

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Social Media Bible (Google books) 

Hales, T.C. (2000). The honeycomb conjecture. (PDF)

Kepler Conjecture (30.11.2016).

Vitkauskaite Elena (2011) Cultural Adaptation issue in Social Networking Sites.  (PDF)  EKONOMIKA IR VADYBA: 2011. 16 ECONOMICS AND MANAGEMENT: 2011. 16. ISSN 1822-6515.

V. Taprial & P. Kanwar Understanding Social Media (Google books)

Scholar articles for Honeycomb SocialMedia.  (30.11.2016).

Senadheera, V., Warren Matthew, Leitch, Shona (2011). A Study into How Australian Banks use Social Media. (PDF)

(Edit 30.11.2016)

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