Brand Building with Social Media

Social media is inherently a system of peer evaluation and is changing the way scholars disseminate their research, raising questions about the way we evaluate academic authority. This was a title on web pages of the London school of economics and political sciences. 

Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy & Bruno S. Silvestre (2011). Socialmedia? Get serious! Understanding the functional building blocks of socialmedia. Business Horizons, Volume 54, Issue 3, May–June 2011, Pages 241–251. SPECIAL ISSUE: SOCIAL MEDIA. (Abstract) (SlideShare)

 Source:  The honeycomb of social media 

 What brands need to know about the "Social Media Honeycomb"?

McCarthy, Ian Understanding the Social Media Ecology A Honeycomb Framework. 

Laura Stampler (2012). Here's what the social media ecosystem looks like right now.


The Brand Pyramid. Building Customer Loyalty. 

5 steps to brand building

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Tips for building your online personal brand. SEO on Social Networks

The Top 10 creative viral campaigns by the DigiWave

Social media as a brand building tool


Social Media Bible (Google books) 

Hales, T.C. (2000). The honeycomb conjecture. (PDF)

Kepler Conjecture (30.11.2016).

Vitkauskaite Elena (2011) Cultural Adaptation issue in Social Networking Sites.  (PDF)  EKONOMIKA IR VADYBA: 2011. 16 ECONOMICS AND MANAGEMENT: 2011. 16. ISSN 1822-6515.

V. Taprial & P. Kanwar Understanding Social Media (Google books)

Scholar articles for Honeycomb SocialMedia.  (30.11.2016).

Senadheera, V., Warren Matthew, Leitch, Shona (2011). A Study into How Australian Banks use Social Media. (PDF)

(Edit 30.11.2016)