Sales and marketing

Photo Margit Mannila  
 
 

When you are planning to start your own business, you should pay attention to sales and marketing.  

 

Difference between sales and marketing (+ smarketing) - Zendesk Source: Kelwing (2023).

On the first side, they sound to be the same, but there are differences you need to become familiar with. 

 

Source: Kelwing (2023).  

 

Sales Canvas and Order-taking Sales? What's the Difference? | Advotics

 

 What is Buyer Persona & Why You Should Care About It

 

 Step-By-Step Guide to Defining Your Buyer Personas. Evenbound. (4/2023).

 

 

Gradient buyer persona infographics

 Freepik. Buyer Persona_Jessica Smith. (4/2023).


 Digital Marketing Canvas
Khalkhali, Digital Marketing Canvas. (4/2023)
 
 
DIGITAL MARKETING CANVAS 
Promsiri (2022)
 
References
 
B2B International. Sales Vs Marketing: What Is The Difference?. (4/2023).

Freepik. Buyer Persona_Jessica Smith. (4/2023).
 
 
Instant feedback for your business ideas. Venturusai.com. (4/2023).  
 
Khalkhali, I.(2022-2023). Digital Marketing Canvas. eBook. (4/2023)
 
Kelwing, (2023). Sales vs. marketing: The differences and how they work together . Zendesk blog. (4/2023). Worth to read.
 
Kotler, P., Rackham, N. & Krishnaswamy, S. (2006). Ending the War Between Sales and Marketing. Harvard Business Review. (4/2023). 
 
Mannila, M. (2023). Some marketing terms. (4/2023). 

 
LUT University. LUT 4SUS. (4/2023).
 

Shopify Staff. (2022). What’s the Difference Between Sales and Marketing? (4/2023). 
 

 
 

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