Photo Margit Mannila
ABM Account Based Marketing
CAC Customer Acquisition Cost
CMS Content Management System
CPM Cost Per Mille
CRM Customer Relationship Management (Wikipedia 11.4.2023)
CRO Conversion Rate Optimization. (Wikipedia 11.4.2023).
CTR Click-through rate
ICP Ideal Customer Profile
MUV Monthly Unique Visitor
POC Point of Contact
PR Public Relations
ROI Return of Investment
SEO Search engine optimization. (Wikipedia 11.4.2023.)
UX User experience.
References
300+ Marketing Acronyms – The Big List. Marketing Terms.com. (11.4.2023).
Bartolacci, G. (2022). 75 Key Marketing Terms You Should Know in 2023. New Breed+(11.4.2023).
Biedrzycki, A. (2022). The Ultimate Dictionary of Marketing Terms You Should Know. HubSpot. (11.4.2023).
Glossary of Digital Marketing Terms. Marketing Terms.com. (11.4.2023).
Falvin, P. (2022). 60 Marketing Terms Beginners Need to Know . Rasmussen University.
(11.4.2023).
Marketing Terms You Should Know. Gary Fox. (11.4.2023).
Parazzolli, G. The complete glossary of marketing terms. Demand Curve. Includes 120 terms with some examples. (11.4.2023).
The Ultimate Marketing Dictionary Of Terms And Definitions. Go Schedule. (11.4.2023).
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11.4.2023 85 minutes
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