Ecosystems are really an interesting topic. I used Bronfenbrenner's Ecological theory in my dissertation and this model still interestes me a lot. Social Media Ecosystem is even more interesting topic. Source: http://www.asiadigitalmap.com/wp-content/uploads/2011/02/Social_Media_in_China1.jpg ( Social media in China ) Dave Fleet argues about: Strategies In The 2010 Social Media Marketing Ecosystem . He says that the key points are: The lines have truly blurred. It’s becoming increasingly difficult to draw a line between different forms of communications, especially when considering the online space. Successful communications programs need to integrate owned, earned and paid media to achieve their goals. Two-way communication is increasing. Wherever you look, previously one-way information flows are becoming two-way. Mainstream media feed off social media while also driving it. Advertising drives attention but also content strategies.(read the tex...
KTT Margit Mannilan blogi yrittäjyydestä, oppimisesta, oikeustieteestä ja tieteellisestä tutkimuksesta.