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Showing posts from September, 2012

Entrepreneurial potential

(Source: http://ientrepreneurialist.files.wordpress.com/2011/06/model-of-entrepreneurial-potential1.jpg%3Fw%3D594 )   Is there a "golden age" for Entrepreneurship In the Middle East? Demystifying the age debate. Part 1 of 9 - Secrets of Entrepreneurship, Mitch Thrower, Co-Founder of active.com  Ali, A., Topping, K.J. & Triq, R. H. (2011). Entrepreneurial Attitudes Among Potential Entrepreneurs. Pak. J.Commer. Soc.Sci. 5(1), 12-46. ( PDF ) Entrepreneurial personality test Entrepreneurial potential model (SS) Entrepreneurial potential and experience project   Entrepreneurial potential report for prof. David Hall . (PDF) Galloway, L., Kelly, S. & Keogh, W. (2006). Identifying entrepreneurial potential in students. Working paper. School of Management and Languages, Heriot-Watt University ( PDF ) Gavrila-Paven, I.  & Muntean, A-C.(2011). Valorizing  entrepreneurial potential of the central region-partnership ...

Social Media Ecosystem

 Ecosystems are really an interesting topic. I used Bronfenbrenner's Ecological theory in my dissertation and this model still interestes me a lot.  Social Media Ecosystem is even more interesting topic.  Source: http://www.asiadigitalmap.com/wp-content/uploads/2011/02/Social_Media_in_China1.jpg ( Social media in China ) Dave Fleet argues about: Strategies In The 2010 Social Media Marketing Ecosystem . He says that the key points are: The lines have truly blurred. It’s becoming increasingly difficult to draw a line between different forms of communications, especially when considering the online space. Successful communications programs need to integrate owned, earned and paid media to achieve their goals. Two-way communication is increasing. Wherever you look, previously one-way information flows are becoming two-way. Mainstream media feed off social media while also driving it. Advertising drives attention but also content strategies.(read the tex...

Social Media, Tourism and Entrepreneurship

Social Media, Tourism and Entrepreneurship is my topic on 10th of September 2012 at  University of Applied Sciences' VERN in Croatia. Ph.D. Margit Niemelä Tourism, Social Media and Entrepreneurship 3 ECTS Special Questions for Tourism and Entrepreneurship What Social Media Can Offer for Tourism and Entrepreneurship? How to Create a Social Media Plan for  Tourism SME’s ? The aim of the course is to promote students to understand basics of connection of entrepreneurship, tourism and social media. The student will learn how to create social media plan for a small to medium-sized enterprise (SME) tourism enterprise as a part of business plan, which they may use as a blueprint to start their own business or working for others. The student's commitment  and active participation are important in the learning process for good learning results and understanding the subject as a whole. Success Factors This course is well-suited for students who:...