Perheyrittäjyys - Family Business

  Service desing- links to learning materials.   References Cattaneo, L. & Trezi, S. (Edited). (2019). Model, Methods and Tools for Product Service Design. The Manutelligence Project .  Springer Open. (31.1.2022).   Source The Principles of Service Design Thinking - Building Better Services -. (31.1.2022).    Service design benefits, according to Moritz (2009, 57), are the following 12 paragraphs: True understanding. Higher value with the resources available. Changes organizational culture. New perspectives on future development. Higher effectiveness. Better efficiency. Connect organizations and clients. Higher quality service experiences as the basis of success. Differentiation against the competition. Brand affinity.     I recommend Nicola Morelli's  article from the year 2002. It is a clear and informative presentation about service design. Especially become familiar with Figure 2 (page 9). There Morellis present the concept develop...

  Some Service Design Tools       Picture MacInnis Marketing. https://www.slideshare.net/daniellemacinnis/strategic-service-design-workshop  (31.1.2022).    (S 38) Picture MacInnis Marketing. https://www.slideshare.net/daniellemacinnis/strategic-service-design-workshop  (31.1.2022).   (S 44)     Picture MacInnis Marketing. https://www.slideshare.net/daniellemacinnis/strategic-service-design-workshop  (31.1.2022).     (S 45)     Picture MacInnis Marketing. https://www.slideshare.net/daniellemacinnis/strategic-service-design-workshop  (31.1.2022).       (S 46)    Picture MacInnis Marketing. https://www.slideshare.net/daniellemacinnis/strategic-service-design-workshop  (31.1.2022). (S 47)   Picture MacInnis Marketing. https://www.slideshare.net/daniellemacinnis/strategic-service-design-workshop  (31.1.2022).      (S 13 ) Guray, M. L. (2009, 13) https...