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Palvelumuotoilu

Kuva Margit Mannila  Palvelumuotoilu  Value Proposition Design   A lexander Osterwalder , Yves Pigneur , et al. (2014). Value Proposition Design: How to Create Products and Services Customers Want. ( Amazon .)   Table of contents 1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 understanding Customers 104 2.4 Making Choices 120 2.5 finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve Create Alignment 260 Measure & Monitor 262 Improve Relentlessly 264 Reinvent Yourself Constantly 266 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282 ...

Palvelulähtöisyys liiketoiminnan kehittämisessä

 Kuva Margit Mannila Documentary: Nordic Service Design . Vide on YouTube. (17.5.2019).  D Kuvan lähde Vidya Priya Rao (2017). tästä linkistä (17.5.2019)   Smart Farming (22.5.2019)  Source https://www.pinterest.com/pin/706854103993634998/ (22.5.2019) Keskeiset Grönroos, Christian:  Palvelujen johtaminen ja markkinointi tai sama kirja englannin kielellä Service Management and Marketing. Customer Management in Service Competition. John Wiley & Sons, 2007. Lusch, R. L. & Vargo. S. L. 2014. Service-dominant logic . Cambridge University Press. ( 27.5.2019 ) Osborne, S. P., Radnor, Z. & Nasi, G. 2013. A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach. The American Review of Public Administration 2013 43: 135. (27.5.2019). Peppers, D. & Rogers, M. (2014). Managing customer relationships : a strategic framework / Hoboken : John Wiley. (Linkki Google...